Today Snow Beverages purchased 5000 downloads of the new online CD from 1 % For The Planet for use as giveaways in an upcoming social media promotional campaign. 1% For The Planet is a non-profit that works to facilitate the donation of 1% of sales from corporations to non-profits who fight for sustainability and who work toward solving the problem of climate change.
This year, we launched our ‘Save The Snowflakes’ campaign wherein we endeavor to help educate elementary school children about global warming and how they—as a kid and as an individual—can be a part of the solution. The program culminates around Earth Day with the Earthrockers concert (promoted in conjunction with Kidrockers) for kids and parents at NYC’s Bowery Ballroom featuring top indie rock bands. A portion of proceeds from that concert will go to 1 % For The Planet. We are very motivated to help them try and engage as many corporate donors as possible and help facilitate the transfer of revenues to non-profits working to save the planet.
I have been a vegetarian for a long time and interested in green issues for many years. I am also a business-person and a pragmatist and I believe that 1% FTP has developed an effective and real-world way of making a difference. Their model, and the manner in which they execute it, is something we are proud to support.
The 1% “CD Mission Statement” states: “It’s simple, really: the 1% CD helps save the planet. All proceeds from the album allow 1% for the Planet to do more for the environmental non-profits all around the world. So if you like the Earth, as well as good music, get your copy here now.”
Well, I like the Earth. And as a former musician this also appeals to me in many other ways. In 1979, when I was twelve, the first arena show I saw was the No-Nukes at Madison Square Garden. Jackson Browne was a headliner at that show. Thirty years later, he is one of the headliners on the 1% album (along with Jack Johnson, and about 38 cool indie rock bands.) It was a no-brainer for Snow that this was a way we could do a little bit to help a good cause while also providing an extremely appropriate incentive to our own fans in our upcoming marketing campaign. I only hope that we get to do much more in coming years.
Kelly says:
Go, Stu, Go!
March 12, 2010, 8:34 pmI hear you say it all the time, but somehow it sounds better on your blog!!
Anyone who reads this….He’s telling the truth! His soda is healthy and I should know!!!
Stu says:
Fo the purposes of disclosure: Kelly is one of the genius beverage developers who created some of the flavors used in Snow! (But hey, I’ll take it. Thanks.) -Stu
March 12, 2010, 9:14 pmsusan comfort says:
What age group is the Kidrockers show for? And yes, we can tell you have a deep love for music since are so eager to share the (awesome) 1% album! Many thanks.
March 17, 2010, 5:45 pmStu says:
Kidrockers is primarily for kids ages 3-13 but anyone under 15 will enjoy it. Kids under 1 are free. Thanks!
March 24, 2010, 1:48 pm