Don’t ask me how, but I ended up hosting a concert in the media room of my Manhattan apartment building last night. It was a private show organized by my buddy Johnny Beach (the talent buyer for The Bowery Ballroom of Bowery Presents) and featured the brilliant solo acts of Will Johnson (of centro-matic and also the drummer in Monsters of Folk) as well as Anders Parker (formerly of Varnaline and Space Needle.) When Johnny asked me to do this I was sure it would be a total fiasco that would probably get me tossed from my building—so of course I agreed. What happened instead was quite different. We had one of those spontaneous and magical moments wherein we were all reminded why we care so much about music. Before I founded Snow Beverages I spent fifteen years trying to get people to listen to my songs, but I always had a pretty good day job. Conversely, there are thousands of kids right now driving around the country in vans who won’t make gas money tonight at their shows, but they do it for love. Last night, I watched Will and Anders sing their freaking hearts out for thirty strangers in a NYC apartment—and it was perfect. Thanks guys. In attendance were some of the folks from Bowery Presents, Kevin French of Paradigm, DJ Headyruxpin and several other NYC music industry dignitaries, as well as thirty randowm (and lucky) ticket buyers—but for two hours we were all simply great fans of watching a dude on a stool with an acoustic guitar. BTW, tonight—The Wedding Present at Bowery, and we are all very psyched for Earthrockers, when Snow will co-sponsor the Kidrockers show at Bowery on Sunday April 25th. What could be stranger (or better!) than watching bands like Real Estate and Apollo Sunshine rock out for hundreds—of kids between 3 and 13. -Stu Strumwasser, CEO of Refreshiliciousness, Snow Beverages
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Amir Thompson says:
That music is really amazing!
June 6, 2010, 3:55 am